More TVs! Bigger TVs!! What Are the Trends for Large Format Displays?
Read this blog to uncover the latest insights and trends for large format displays, which we gathered from Chris Chinnock during an interview on an SDVoE LIVE! episode.
How Do DV LEDs Differ from Today’s OLEDs?
The value proposition of direct view LED—which Chris believes will ultimately be the display technology that everyone’s going to want for every application almost—is its brightness and increased color gamut when compared to an OLED TV. One of the limitations of OLED, is they have limited brightness. DV LED boast similar black levels but have the advantage of a wider color gamut than an OLED panel and it will have more brightness than an OLED panel. Although OLED panels have limited brightness they will be adequately bright for most applications. But, if you want to go super bright, then LED has an advantage.
DV LED Technology Trends
Although we focused our discussion on larger displays, Chris informed us of a trend to make LEDs smaller, even small enough to be used in AR and VR applications.
There are two criteria driving LEDs to become smaller. One, smaller LEDs cost less. Less material is needed to manufacture small DV LEDs. Two, pixel pitch and pixel size are completely independent of size from the LED. For indoors applications that call for relatively close viewing, you want to keep shrinking that pixel pitch. The pixel pitch could be 1 millimeter LED display that has half millimeter LEDs or a 10th of a millimeter LEDs, or 10 micron LEDs.
The trend started to make smaller sizer LEDs with smaller pixel pitch started in commercial markets so viewers could be closer to them. And now we’re seeing this type of display in high-end custom install spaces. Companies like Samsung have already commercialized 110-inch display they call The Wall. It’s both for professional as well as high end consumer. That’s a single unit that would go into a luxury home which costs about $150,000. They have announced plans to do smaller sizes as well including 88-inch, 90-inch, 99-inch, somewhere in those range. Chris noted “These are basically big TVs that you bring into the house and are direct view. They’re amazing.”
Justin asked Chris about form factor. Where are LEDs that are not the typical 16:9 aspect ratio being used today? Chris replied, “Just look in Times Square. Almost all those displays are non-16 by 9. They’re huge vertical aspect ratios. They go around the corners. They have the parts and pieces that go here and there. Clearly, one of the big advantages of LED is you can do this mix and match aspect ratio stuff. It’s great.”
Direct View LEDs in the news
Be sure to check out these related news articles:
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- SDVoE delivers 4K video across three-million-square-foot “American Dream” retail space
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