AURORA MULTIMEDIA Introduces IPE-ReAX-1 JavaScript Based Control Engine for IPX-TC3 Series SDVoE-based products

MORGANVILLE, NJ June 6, 2018, (InfoComm 2018, Booth C2146) — Aurora Multimedia is pleased to announce ReAX™, the industry’s first non-proprietary IP Control based on AV/IT industry standards. The name ReAX™ represents action/reaction which is the essence of control automation. ReAX™ is unique since it is not limited to a single manufacturer but to all who qualify. This is the first-time, interoperability of not just protocols and structure, but the actual code itself.

Aurora will be demonstrating the IPE-ReAX-1 option board for their IPX-TC3 Series box and wall plates. The new IPX-TC3 Series has new capabilities never available to SDVoE-based products like dual fiber, dual OSD, copper/fiber selectable version, 4K60 4:4:4 3 Gang wall plate, 10G PoE, integrated server control, and more.

“Aurora was one of the first companies to embrace SDVoE 10G technology years ago and I have had the pleasure to work with such a talented team and watch them grow,” said Paul Harris. “SDVoE is not only thinking about AV over IP but the overall experience including IP control. Working together with this common goal will be a great benefit to the industry and open up new choices and possibilities for all.”

“Aurora’s ReAX approach proves that dedicated monolithic control hardware is not necessary – this intelligence can be easily moved into endpoints and other devices,” said Justin Kennington, president of the SDVoE Alliance.  “As the SDVoE ecosystem grows, we are seeing more and more interesting exploitation of the flexibility enabled by the ‘software-defined’ concept.”

ReAX™ server-side operations is based on JavaScript™. This language standard is taught in schools and commonly used on most websites. Client-side operations for touch panels and web interfaces can be HTML, JavaScript, etc. To the end user, it will appear and operate as any other control system and much more. As a result, a variety of manufacturers can offer their flavor of ReAX™. This will open new product and choices that all work in harmony. For the first time, integrators will not have to rely on proprietary training courses and the required investment of time and money.

While Aurora created ReAX™, we want to share to make the AV/IT industry stronger, more flexible, and unified. We want to bring choices back to end users and integrators alike. In time, we hope ReAX™ will become part of everyone’s vision. Take back control with us and make a difference!

For further information e-mail or call 732-591-5800.

About Aurora Multimedia:

Aurora Multimedia products incorporate state-of-the-art technologies that surpass typical specifications and features. From the introduction of the industry’s first non-proprietary, Web-standards-based IP control systems and touch panels, to today’s advanced HDBaseT™ and IPBaseT® IP video distribution solutions – has made Aurora a dominant force in the AV industry. Advanced AV processors with scaling, multi-image rotation, and dual/quad display processing only add to our highly adaptive, diversified product line. Aurora provides solutions for a variety of global markets, including government, education, security, hospitality, corporate, and house of worship.

Marketing Contact:


Media contact
Janet Matey
Marketing Coordinator
+1 (514) 446-2412

About The Authors