PureLink Joins SDVoE Alliance at ISE 2018

Introduces ruggedized IPAV PRO AV-over-IP transmitter and receiver, ideal for rental and staging applications

MONTREAL — Feb. 19, 2018 — The SDVoE™ Alliance today announced that PureLink GmbH, a leading provider of digital connectivity solutions, joined the alliance as an adopting member at ISE 2018 and introduced its first products based on SDVoE technology, the IPAV PRO line.

IPAV PRO is designed from the ground up to efficiently and cost-effectively address the requirements of the professional rental and staging market for versatility and robustness. It is the first SDVoE-enabled product to include copper and fiber ports in a single SKU and it can become an AV extender, splitter, seamless switcher or videowall controller. Its rugged aluminium housing, Neutrik®-style locking connectors, fanless heat management, and other unique design elements make it ideal for demanding rental and staging applications.

“At ISE this year if was clear that AV-over-IP solutions are rapidly replacing traditional point-to-point connectivity,” said Stephan Sloot, sales director of PureLink GmbH. “With our PureTools

product portfolio and our new IPAV PRO line, SDVoE membership is the right strategic and technical step for us at the right time.” PureLink R&D engineer Robin Cullen added, “We look forward to the outstanding technical possibilities which will open up with the combination of PureLink products and SDVoE technology.”

“The strength of the SDVoE Alliance lies in the unique contributions all our members bring to the ecosystem we are quickly building,” said Justin Kennington, president of the SDVoE Alliance. “We are delighted to welcome PureLink as our 33rd member and appreciate their valuable expertise that will allow SDVoE technology to address new market requirements.”

All AV distribution and processing applications that demand zero-latency, uncompromised video can benefit from SDVoE technology, which provides an end-to-end hardware and software platform for AV extension, switching, processing and control through advanced chipset technology, common control APIs and interoperability. SDVoE network architectures are based on off-the-shelf Ethernet switches, thus offer substantial cost savings and greater system flexibility and scalability over traditional approaches – such as point-to-point extension and circuit-based AV matrix switching.

About PureLink GmbH

PureLink GmbH develops, produces and markets products for professional presentation and

media technology. Since 2006 PureLink has been an international leader in digital connectivity solutions such as HDMI cables and adapters, wireless HD, and optical glass fiber products. As a manufacturer and distributor, PureLink partners of wholesalers, mail order companies, industrial clients, electronics stores and installers. The product portfolio comprises PureLink-branded consumer equipment and custom-design solutions as well as professional products from leading international manufacturers. At present, PureLink has 28 employees who take care of customer requirements worldwide. The company’s distribution and logistics centre is in Rheine, Germany. For more information, visit www.purelink.de.

About the SDVoE Alliance

SDVoE is an initialism for “Software Defined Video over Ethernet”. The SDVoE Alliance is a nonprofit consortium of technology providers collaborating to standardize the adoption of Ethernet to transport AV signals in professional AV environments, and to create an ecosystem around SDVoE technology allowing software to define AV applications. The alliance participates in tradeshows and conferences, publishes white papers and case studies and promotes SDVoE technology, and solutions based on the technology, to system integrators, designers and consultants. Training and installer certification are also part of the mandate. The SDVoE Alliance founding members are AptoVision, Aquantia, Christie Digital, NETGEAR, Sony and ZeeVee. All interested parties are invited to join the alliance and work toward its goals. For more information, visit sdvoe.org and follow us on Twitter @SDVoE.


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