In Member Press Releases

iMAGsystems Joins SDVoE Alliance

Australia’s first and only video-over-IP manufacturer expands global reach of Software Defined Video Over Ethernet Alliance

MONTREAL — May 24, 2017 — The SDVoE™ Alliance today announced that iMAGsystems, based in Melbourne, Australia, has joined the alliance as an adopting member and is already shipping Lightning, an advanced encoder/decoder built on SDVoE technology.

Lightning, which won a rAVe award for “Best New Video over IP Product” at ISE 2017, delivers uncompressed, zero-latency digital video at up to 4K resolution using standard 10GbE infrastructure, allowing Ethernet networks to truly become the backbone of AV systems.

“The time is absolutely right for SDVoE technology and our Lightning product,” said Gerry Raffaut, CEO of iMAGsystems. “We’re seeing interest from dozens of projects in many sectors — commercial, hospitality, corporate, education and healthcare. All recognize the compelling advantages of moving zero-latency, uncompressed full-definition multi-view video to the network.”

“The industry’s transition to uncompromised AV-over-IP is well underway worldwide, thanks to shipping SDVoE solutions like those from iMAGsystems,” said Justin Kennington, president of the SDVoE Alliance. “We welcome iMAGsystems to the alliance and look forward to working with them as we provide the high-performance AV-over-IP platform and products the pro AV market is ready for.”

All AV distribution and processing applications that demand zero-latency, uncompromised video can benefit from SDVoE technology, which provides an end-to-end hardware and software platform for AV extension, switching, processing and control through advanced chipset technology, common control APIs and interoperability. SDVoE network architectures are based on off-the-shelf Ethernet switches thus offering substantial cost savings and greater system flexibility and scalability over traditional approaches such as point-to-point extension and circuit-based AV matrix switching.

The SDVoE Alliance will feature member products and demonstrations at InfoComm 2017 (Orlando, June 14-16) in booth 3729.  iMAGsystems will showcase its Lightning product line in booth 3987.

About iMAGsystems

Melbourne-based iMAGsystems is a dedicated video over IP company created from the management and engineering teams responsible for introducing video over IP to the Australian market via a previous partnership with SVSi (now an AMX brand of Harman). The company is one of the first to partner with AptoVision and the only manufacturer to exclusively leverage the capabilities of AptoVision’s BlueRiver chipsets with its award-winning Lightning range of video over IP matrix products. iMAGsystems’ engineering and sales office is based in Melbourne, Australia, with a growing network of international distribution partners. For more information, visit

About the SDVoE Alliance

SDVoE is an initialism for “Software Defined Video over Ethernet”. The SDVoE Alliance is a nonprofit consortium of technology providers collaborating to standardize the adoption of Ethernet to transport AV signals in professional AV environments, and to create an ecosystem around SDVoE technology allowing software to define AV applications. The alliance participates in tradeshows and conferences, publishes white papers and case studies and promotes SDVoE technology, and solutions based on the technology, to system integrators, designers and consultants. Training and installer certification are also part of the mandate. The SDVoE Alliance founding members are AptoVision, Aquantia, Christie Digital, NETGEAR, Sony and ZeeVee. All interested parties are invited to join the alliance and work toward its goals. For more information, visit and follow us on Twitter @SDVoE.


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