Atlona Joins SDVoE Alliance as Adopting Member, Launches New SDVoE-Powered Product
Atlona introduces new product leveraging SDVoE technology to deliver superior AV performance and flexibility
MONTREAL (March 31, 2025) – The SDVoE Alliance, a nonprofit consortium of technology providers collaborating to standardize the adoption of Ethernet to transport AV signals in professional AV environments, announces Atlona, a leading manufacturer of AV distribution, AV over IP, collaboration and control solutions for educational and commercial environments, has joined the SDVoE Alliance as an adopting member.
In conjunction with its membership, Atlona has unveiled the PRO5 Series, an innovative matrix switching solution featuring SDVoE technology for long distance, point-to-point extension. The PRO5 Series is anchored by the AT-PRO5-MX810, an 8×10 matrix switcher with HDMI inputs and SDVoE extension outputs for transmission of 4K HDR video and audio to companion PRO5 Series receivers. Each SDVoE output features copper or fiber optic connectivity for extending 4K/UHD @ 60 Hz with 4:4:4 chroma sampling and HDR formats.
This new solution offers high performance extension of AV, Gigabit Ethernet, and control signals through standard 10GbE connectivity with CAT6a UTP or fiber optic cable. The PRO5 Series harnesses advanced video processing capabilities, including video wall processing, 4K video upscaling and downscaling, and frame rate conversion. These and many additional features provide customers with enhanced visual fidelity and options to tailor to their unique system integration needs.
“Joining the SDVoE Alliance aligns with our mission to leverage advanced AV technologies that bring innovation, performance, and value to our customers in achieving their system integration objectives,” said Paul Krizan, product line manager for Atlona. “The PRO5 Series represents a remarkable new achievement in the evolution of the traditional matrix switcher, especially as it pertains to SDVoE technology for long-distance, dependable, point-to-point AV transmission, as well as native video processing features.”
“We are thrilled to welcome Atlona to the SDVoE Alliance,” said Stephane Tremblay, president of the SDVoE Alliance. “Atlona’s reputation for delivering high-quality AV solutions aligns perfectly with our mission to revolutionize AV distribution through Ethernet. Their new SDVoE product is a strong addition to the technology ecosystem we continue to build through the SDVoE Alliance.”
The SDVoE Alliance offers a comprehensive hardware and software platform designed for AV extension and distribution, KVM, video walls, and multiview image processing. Its unified system architecture simplifies deployments while enhancing flexibility, reliability, and cost-efficiency. Atlona’s adoption of SDVoE technology underscores its commitment to providing cutting-edge AV solutions that meet the evolving demands of educational, commercial, and enterprise environments.
For more information on the SDVoE Alliance, please visit www.sdvoe.org. Keep up with the latest news from the SDVoE Alliance on LinkedIn, Twitter and YouTube.
About the SDVoE Alliance
SDVoE, or Software Defined Video over Ethernet, is a nonprofit alliance of technology providers dedicated to standardizing Ethernet as the transport for AV signals in professional environments. By fostering an open ecosystem, the SDVoE Alliance enables software-defined AV applications that deliver unmatched performance and flexibility.
The SDVoE Alliance drives industry education through the free SDVoE Academy, participates in major trade shows and conferences, publishes white papers and case studies, and actively promotes SDVoE technology to system integrators, designers, consultants, and end users.
At the core of SDVoE technology is its 10Gbps architecture, setting the standard for high-performance AV systems. Branded as the “Power of 10” this architecture ensures uncompromising quality, scalability, and efficiency—making SDVoE the ultimate choice for next-generation AV solutions.
About Atlona
Atlona, a Panduit company, is a leading manufacturer of AV distribution, AV over IP, collaboration, and control solutions. Our core brand vision is to improve technology for the sharing of ideas, through innovative AV products used every day in a wide variety of educational and commercial applications. Atlona prioritizes quality, user experience, simplicity, and management in every product we develop. More information about Atlona is available at atlona.com
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