Rose Electronics Joins SDVoE Alliance in Advance of Spring Tradeshow Season

Pioneering AV manufacturer chooses SDVoE platform for next generation AV extension, switching, and processing products

MONTREAL — March 25, 2019 — The SDVoE™ Alliance today announced that Rose Electronics, a leading manufacturer of pro AV solutions, has joined the alliance as an adopting member.

“We’re looking to SDVoE technology to enable us to deliver products that take full advantage of the flexibility and scalability of Ethernet without compromising the quality and performance the industry has come to expect from us. We believe that our KVM switching and extension experience over the last 35 years positions us to package our solutions based on the SDVoE platform in a manner that ensures that our customers receive an unrivaled experience and set of capabilities,” said Peter Macourek, General Partner at Rose Electronics. “We’re excited to meet with customers at all of the upcoming tradeshows and discuss our vision and product roadmap.”

“Rose Electronics has a long history of innovation, particularly in KVM switching and extension, and a worldwide reseller network that will no doubt welcome the uncompromised quality, seamless video switching and advanced video processing inherent in SDVoE technology,” said Justin Kennington, president of the SDVoE Alliance. “We are happy to welcome the Rose team to the growing SDVoE ecosystem.”

Rose Electronics will be exhibiting at Digital Signage Expo (Las Vegas, March 27-28, booth 1116), NAB Show (Las Vegas, April 8-11, booth SL11121) and InfoComm 2019 (Orlando, June 12-14, booth 2061).

All AV distribution and processing applications that demand zero-latency and uncompromised video can benefit from SDVoE technology, which provides an end-to-end hardware and software platform for AV extension, switching, processing and control through advanced chipset technology, common control APIs and interoperability. SDVoE network architectures are based on off-the-shelf Ethernet switches, thus offering substantial cost savings and greater system flexibility and scalability over traditional approaches, such as point-to-point extension and circuit-based AV matrix switching.

About Rose Electronics

Rose Electronics, recognized as the pioneer of KVM switching technology, is headquartered in Houston, TX with offices in Europe and Asia. For nearly 35 years, Rose has provided reliable solutions to customers for switching, extension, and processing of data, video, and audio signals over copper, fiber, or IP. Rose Electronics products are known for their quality, scalability, ease of use, and innovative technology. Rose products are used in a variety of applications, including broadcast, digital signage, educational, entertainment, financial, industrial, medical, military, transportation, and more. For more information, visit

About the SDVoE Alliance

SDVoE is an initialism for “Software Defined Video over Ethernet”. The SDVoE Alliance is a non-profit consortium of technology providers collaborating to standardize the adoption of Ethernet to transport AV signals in professional AV environments, and to create an ecosystem around SDVoE technology allowing software to define AV applications. The alliance participates in tradeshows and conferences, publishes white papers and case studies and promotes SDVoE technology, and solutions based on the technology, to system integrators, designers and consultants. Training and installer certification are also part of the mandate. The SDVoE Alliance founding members are Aquantia, Christie Digital, NETGEAR, Semtech, Sony and ZeeVee. All interested parties are invited to join the alliance and work toward its goals. For more information, visit and follow us on Twitter @SDVoE.


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