Creator Corporation Joins SDVoE Alliance
Leading AV solution provider and manufacturer chooses SDVoE hardware and software platform for next-generation product line
MONTREAL — Nov. 12, 2019 — The SDVoE™ Alliance today announced Creator Corporation, a leading manufacturer of AV solutions based in Guangzhou City, China, has joined the alliance as an adopting member.
“We’re proud to join the SDVoE Alliance and to work with the innovative SDVoE technology,” said Jing Long, R&D dept. manager, Creator Corporation. “The powerful capabilities of the platform to deliver zero-latency, artifact-free transmission of true 4K60 (4:4:4) video and its wide-ranging applicability to so many applications will help us to closely meet user requirements, achieve the full potential of IP-based AV distribution, and reduce cost and complexity of system construction.”
“We welcome Creator as the latest equipment manufacturer to design their next-generation pro AV products on the SDVoE standard,” said Justin Kennington, president of the SDVoE Alliance. “This partnership represents an exciting expansion for SDVoE technology in the domestic Chinese market, a market that has been working with AV over IP for a long time, and that will now more fully benefit from the matrix switch-level performance available using SDVoE.”
All AV distribution and processing applications that demand zero-latency and uncompromised video can benefit from SDVoE technology, which provides an end-to-end hardware and software platform for AV extension, switching, processing and control through advanced chipset technology, common control APIs and interoperability. SDVoE network architectures are based on off-the-shelf Ethernet switches, thus offering substantial cost savings and greater system flexibility and scalability over traditional approaches, such as point-to-point extension and circuit-based AV matrix switching.
About Creator Corporation
Founded in 1997, Creator Corporation is engaged in R&D, production and marketing of a wide range of innovative pro AV products including matrix switchers, converters, scalers, conference systems, simultaneous interpretation systems, touch panels and more. Headquartered in Guangzhou, Creator has branch offices throughout China and in Taiwan, Singapore, Australia, Europe and the US. In addition, the company cooperates with leading system integrators and distributors to provide users worldwide with high quality products, timely technical support and services. For more information, visit www.creator1997.com or www.creator.com.cn.
About the SDVoE Alliance
SDVoE is an initialism for “Software Defined Video over Ethernet”. The SDVoE Alliance is a non-profit consortium of technology providers collaborating to standardize the adoption of Ethernet to transport AV signals in professional AV environments, and to create an ecosystem around SDVoE technology allowing software to define AV applications. The alliance participates in tradeshows and conferences, publishes white papers and case studies and promotes SDVoE technology, and solutions based on the technology, to system integrators, designers and consultants. Training and installer certification are also part of the mandate. The SDVoE Alliance founding members are Aquantia, Christie Digital, NETGEAR, Semtech, Sony and ZeeVee. All interested parties are invited to join the alliance and work toward its goals. For more information, visit sdvoe.org and follow us on Twitter @SDVoE.
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